Eye tracking studies in VR
The Tobii Pro VR Integration allows researchers to run eye tracking studies in fully-controlled virtual environments, easily repeat research scenarios and switch stimuli, all while keeping track of the participants' gaze. Without compromising the VR experience, this research tool provides high-quality eye tracking data and tracks a vast majority of the world population.
Eye tracking in immersive VR is transforming how studies can be conducted, and it opens up entirely new research possibilities for professionals in fields such as psychology, shopper research, training, and performance assessment.
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